Brilliance by W+K London.
This last week has been dull. Redundant. Uninspiring.
Usually, I can turn to pinterest to heal my wounded creativity, but lately it seems as though it’s just been a hub for the people I follow to “repin” each others’ pins. I started following some new boards, and these are my new favorites:
Design in everyday things (Ben Silbermann)
Fashion Photography (Chad Syme)
Colors (Luce de Luce)
I’m going to take a break for the weekend, reconvene, and reevaluate.
Daniel sent me this today. The only way to succeed is to make mistakes. Then fix them. Thanks MJ.
The University of Oregon ad department had a visitor today: Steelhead Advertising‘s executive director, Joel Marshall. Some of us had the chance to sit down with him for lunch today and chat about planning, advertising, branding, client relations–the works. His enthusiasm for what he does was inspiring and I’d like to share a few “snippets” of our conversation and some of his advice I found most interesting.
- It is essential to establish a relationship with the client based on love and trust. If they like you and feel like they can trust you during a pitch, they are more likely to hire you.
- Begin developing this trust and put ideas into the clients head BEFORE the pitch. If you develop this relationship, the rest will just be “procedure.”
- Insight planning: insight is the art of research.
- Ask emotive questions. What do you feel? What do you think? This emotive connection is all you have to separate yourself.
- You can’t talk about a specific product without talking about the brand.
- Show them [the client, the creatives, anyone you’re trying to inspire], don’t tell them.
- Work with brands you believe in.
- Creatives are like otters; they just want to play.
- Fear is creativity’s greatest enemy.
Here is a product introduction ad the awesome creatives at Steelhead created for the Mackie DL1608 mixer with wireless iPad control.
Thank you, Joel for taking time to sit down and share your insight!
It’s now week three of winter term, and I still feel so unsettled. I’m not used to not having a routine–it gives me anxiety. I feel like I have no rock right now: I don’t have much to rely on and it scares me a bit.
I just moved into a new house. My parents are in the process of moving out of my childhood home. My boyfriend is leaving the country for over two months. And I am unsure about where I want to be when I graduate.
I thought back to a page in my idea book from fall term, and it gave me some motivation to get my shit together and stop worrying about whether or not my Mondays, Tuesdays, Wednesdays etc. all look the same. It helped me remind myself to look at the big picture and forget about the small stresses and curve balls that keep trying to throw me off.
Find beauty in the ugly. Your time is limited. Set goals and do them. Live in grace. Listen to the rain. Do the small things. IT’S OKAY TO BE AFRAID. Always have hope. Don’t just exist, live. Stop waiting for perfection. Nothing is impossible. Start new chapters. Work like a boss. TAKE A DEEP BREATH. IT’S OKAY TO GET LOST. Make other people smile. Enjoy without complaint.